Work that moved the needle.

Shopify store for an artisanal saree label

Kalakriti by Paroma

A custom Shopify store that moved an artisanal saree label from selling only through social media to a proper online shop. A brand-aligned theme, organised catalogue, secure payments and automated email campaigns make buying easier for customers and give the team one place to manage orders.

Social campaign creative for fashion and craft labels

Amogha by Mallika, Mitranis and other labels

Campaign-ready social creative for jewellery, handloom and fashion labels — exhibition announcements, festive greetings, launch posts and cultural moments such as National Handloom Day. Each brand keeps its own look, while a shared production approach keeps every feed consistent, recognisable and on schedule.

AI brand film

A cinematic brand-film format combining visual storytelling, art direction and AI-generated media into one cohesive narrative. It is designed for brands that need distinctive film content without relying on traditional production for every shot — live footage where it matters, generated scenes where they save time.

Mobile-first Shopify store for a Kolkata boutique

Ichchhapuron

A mobile-optimised Shopify store that turned a Kolkata fashion boutique’s offline business into an online sales channel. Clear category navigation, integrated payments and a simple checkout sit alongside SEO-focused product pages and a content programme built for long-term search visibility.

AI knowledge assistant

An assistant designed to help people navigate large collections of business knowledge through natural-language questions. Retrieval-based architecture keeps responses grounded in the relevant source documents and shows where each answer came from, making information simpler to find and easier to trust.

Search and product-page optimisation for a heritage textile label

Banbithi

Search and conversion work for a heritage textile brand whose challenge was presentation, not product. Reworked product pages, sharper keyword targeting, automated shipping and a cleaner content structure make the collection easier to find in search and easier to understand once shoppers arrive.

Social media creative for a silver jewellery label

Amogha by Mallika

Social media creative for a silver jewellery label, covering product highlights, festive campaigns and event promotions. A consistent visual language lets every post feel recognisably Amogha while adapting to very different moments — from a Secret Santa gifting push to exhibition countdowns.

Business SaaS platform

A modular SaaS environment designed to bring everyday business operations into one connected interface. Dashboards, administration tools and workflow-driven features give users clearer visibility, while role-based access and an API-first backend leave room for future automation and AI capabilities.

UGC content series

A flexible UGC content format created for fast social consumption. It combines relatable storytelling, concise product messaging and vertical-first production to support reels, advertisements and ongoing brand communication — real creators on camera, with AI tools speeding up scripting and editing.

Digital marketing and storytelling for a handloom saree boutique

Mitranis

Ongoing digital marketing for a handloom saree boutique, combining content strategy, social media management, website support and brand storytelling. Social and YouTube video build trust with shoppers before they reach the store, keeping the label’s heritage and craftsmanship at the centre of every message.

AI lead qualification flow

An automated lead-engagement workflow designed to capture initial enquiries, understand intent and route qualified opportunities to the right destination. AI-assisted conversations reduce repetitive manual qualification while preserving a clear handoff to human teams for the conversations that need one.

Corporate website for an IT infrastructure company

TeeCube Business Solutions

A custom website for an IT infrastructure and training company, organising on-premise solutions, web-based services and training courses into clear, explorable sections. Alongside the build, a strategy consultation gave the team a practical roadmap for its digital marketing.

Brand identity system

A complete visual identity exploration built around clarity, recognition and consistency. The system brings logo, typography, colour and digital applications together into one flexible brand language designed to work across online and offline touchpoints — from business stationery to social templates.

AI advertising creative

A short-form advertising concept combining AI-generated visuals, product-focused storytelling and platform-ready editing. The format produces visually distinctive creative variations for social media and digital advertising, so campaigns can test different hooks, settings and styles without organising a new shoot each time.

Performance campaign system

A conversion-focused campaign framework that connects messaging, visual creative and landing-page experiences. The system is designed to support ongoing experimentation across search, social and email rather than relying on one static advertisement, so every round of results informs the next.

Real-time operations dashboard

A data-rich dashboard experience designed to make operational information easier to understand at a glance. Clear summaries, interactive views and structured reporting help teams move from raw business data to faster, better-informed decisions, without waiting for someone to compile a report.

Connected workflow automation

A connected automation layer designed to move information between business tools without repetitive manual work. API integrations, triggers and workflow rules help teams coordinate routine processes — from new orders to invoices and follow-ups — more consistently and with fewer errors.