01Case study · Fashion & Lifestyle
Ichchhapuron.
A mobile-optimised Shopify store that turned a Kolkata fashion boutique’s offline business into an online sales channel. Clear category navigation, integrated payments and a simple checkout sit alongside SEO-focused product pages and a content programme built for long-term search visibility.
- Client
- Ichchhapuron
- Industry
- Fashion & Lifestyle
02Challenge
The boutique’s business was offline. It needed an online revenue channel — and lasting search visibility rather than short-term traction.
03Strategy
Turn an offline boutique into an online revenue channel first, then build long-term visibility through content-driven SEO rather than chasing short-term traction.
04Execution
- 01Designed and built a mobile-optimised Shopify store with clear navigation
- 02Integrated payment gateways and a simple checkout
- 03Wrote SEO-focused product pages to attract organic traffic
- 04Ran content-driven SEO through strategic blog posts and optimised pages
05Visuals
06Results
Higher traffic, smoother customer journeys and more enquiries and sales within weeks of launch, followed by a noticeable improvement in search rankings.
— Growth Atom case studies
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