01Case study · Fashion & Lifestyle
Mitranis.
Ongoing digital marketing for a handloom saree boutique, combining content strategy, social media management, website support and brand storytelling. Social and YouTube video build trust with shoppers before they reach the store, keeping the label’s heritage and craftsmanship at the centre of every message.
- Client
- Mitranis
- Industry
- Fashion & Lifestyle
- Services
- Digital Marketing, Social Media
02Challenge
Mitranis wanted a stronger online presence and a wider audience — while staying true to its heritage and craftsmanship.
03Strategy
Keep the label’s heritage and craftsmanship at the centre while widening its audience — using YouTube and social video to build trust and community before shoppers reach the checkout.
04Execution
- 01Digital marketing and content strategy
- 02Social media management, including launch and exhibition announcements
- 03Website support
- 04Brand storytelling through social and YouTube video
05Testimonial
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