03Search & Data
Be found. Know why.
Data-informed growth strategies designed to improve visibility, acquisition and website performance.
What we do
Visibility compounds when it is measured. We improve how search engines understand your site, set up analytics you can trust and use the data to guide content and conversion decisions.
Why it matters
When spend is spread across channels without a plan or reliable tracking, it’s impossible to see what actually drives leads and sales.
A specialist capability within our core Digital Marketing discipline.
Part of Digital Marketing.
Capabilities
Data-informed growth strategies designed to improve visibility, acquisition and website performance.
Work
Kalakriti by Paroma
A custom Shopify store that moved an artisanal saree label from selling only through social media to a proper online shop. A brand-aligned theme, organised catalogue, secure payments and automated email campaigns make buying easier for customers and give the team one place to manage orders.
View project
Ichchhapuron
A mobile-optimised Shopify store that turned a Kolkata fashion boutique’s offline business into an online sales channel. Clear category navigation, integrated payments and a simple checkout sit alongside SEO-focused product pages and a content programme built for long-term search visibility.
View project
Banbithi
Search and conversion work for a heritage textile brand whose challenge was presentation, not product. Reworked product pages, sharper keyword targeting, automated shipping and a cleaner content structure make the collection easier to find in search and easier to understand once shoppers arrive.
View project700% increase in customer engagement
Kalakriti by Paroma · Growth Atom case study
Higher traffic, smoother customer journeys and more enquiries and sales within weeks of launch, followed by a noticeable improvement in search rankings.
Ichchhapuron · Growth Atom case studies
Process
Current channels, tracking and what the numbers really say.
Objectives, audiences and the channel mix to reach them.
Campaigns, content and landing pages built to convert.
Regular reporting and testing to improve cost and results.
FAQ
Technical SEO, On-Page SEO, Search Strategy, Analytics, Conversion Tracking, Search Performance and Content Optimization.
Sites with traffic that is not converting, Businesses invisible in search and Teams without reliable analytics.
A specialist capability within our core Digital Marketing discipline.
Insights
Digital Marketing · SEO
Digital Marketing · SEO
Branding Agency · Digital Marketing · Social Media Marketing
Start a project
Tell us what you’re working on — a brand, website, campaign, digital product or growth challenge. We’ll tell you how we’d approach it.
